Friday, May 8, 2009
Microsoft Buys Bigpark – Going Big in Gaming
Microsoft announced that it has acquired Canadian game maker BigPark. BigPark was setup by founders of EA and Distinctive software who have delivered many hit games like “Need for Speed” , “ FIFA Soccer” and “NBA Street”. BigPark is a team of 50 employees founded in 2007 and they are majorly an online gaming firm.
According to some ,this move of Microsoft is somewhat unexpected as it recently laid off 28% of its massive in game advertising division staff.
BigPark will work on a mysterious Xbox 360 game that Microsoft and BigPark is known to be working for a year. According to Phil Spencer, general manager, Microsoft Game Studios “The team is composed of some of the most experienced and creative minds working in the industry today,” and “The combination of the BigPark and Microsoft Game Studios talent pools will be an accelerant for growth and innovation. We believe BigPark has tremendous potential to create new properties and innovative gaming experiences for our platforms, one of which we’re looking forward to showcasing at the E3 Expo in June,”.
This move of Microsoft shows the interest of Microsoft in gaming domain and it is preparing hard to compete with compete with many other players in this domain like Sony PSP and Nintendo to name a few.